It is entirely possible that I don't belong in Los Angeles, because I don't get Ed Hardy. Last year I decided that to truly be an Angelino, I should invest in the trend sweeping across Southern California and purchase at least one Ed Hardy item. But I failed in my quest.
Two weeks ago, I popped into the Ed Hardy store at the Beverly Center, and what I had been feeling for a year came to a head. The tattoo art fashions looked costumey, un-wearable and un-me.
This week I was at The Grove while fashion show fairies were setting up for a big Christian Audigier (the designer behind Ed Hardy) LA Fashion Week show in the center of the mall.
I couldn't stay for the actual show, but my attendance didn't seem necessary. As I was leaving The Grove, throngs of people were arriving for the show, all wearing Ed Hardy fashions. And I do mean all - teens and seniors alike sporting tattooed trucker hats and Emo-esque hoodies. They looked like mannequins from the Ed Hardy store I had seen at the Bev Center - over-styled and trying just a little too hard.
Not that all fashion should be easy and effortless, but the Ed Hardy style is a lot of look.
I guess I will have to find another way to be a true Angelino.
Photos: ABNI, fashiondays.blogspot.com
1 comment:
I agree... Down with Ed Hardy. At least we have great designers like Wren, Heidi Merrick, Gray Ant and Trovata to give LA some street cred! :)
-Z
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