DVF ...your thoughts?

This it the Diane Von Furstenberg commercial for the American Express "Are You a Cardmember?" campaign, first aired during the 2008 Academy Awards on February 24th.

According to a press release issued by AmEx, "Diane Von Furstenberg is iconic and truly a timeless legend within the fashion industry. ...Diane enabled us to capture the things in her life that drive her creativity and passion. We know that her sense of individuality and empowerment will inspire and resonate with women everywhere -- and that confidence is the essence of what it means to be a Cardmember." AND, the spot was directed by Academy Award-nominated director, Bennett Miller.

So my question is this: What do you think of the spot, does it live up to the hype?