10.17.2009

Flip Fashion

"Love is real, spread it." With a motto like that, it's no surprise that the designer behind Puja, an L.A. based line of jewelry, is a darling guy named Joshua.

Joshua with his jewelry line, Puja

I met the young designer on Friday at one of dozens of Fashion Week festivities, at the "Flip Fashion Not Humanity" Charity Sales Event (10% of all sales donated to Keep A Child Alive) at Bar Marmont.

Inspired by his half-Indian heritage, Joshua brings his designs to life in Delhi, India. Some of his designs incorporate traditional Indian enamel, but with a new twist -- instead of intricate work with many colors, in Puja we see solid, bright, bold colors -- perfect for the return of 80's fashion.


All the jewelry is unisex, and I adored the harness I tried on (which I didn't get a photo of - aah!).


Photos: abni

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